About Sophos
Global Cybersecurity company powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI. Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks.
Project Description
The goal of this campaign was to incentivise Sophos Partners and bring them on a journey to be part of something special. More than an incentive, Sophos + became a life-changing experience that went beyond just a few meetings or rewards.
The original name of this campaign was Sophos 100, as the lucky 100 partners would be invited to a week in an exciting destination. We knew we had to place the Partners under the spotlight, and make them feel special. We have then decided to change it to Sophos +, combining powerful and personal words, with rich beautiful imagery.
